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宣传册印刷设计时图案有什么作用?

时间:2020/05/05 来源:上海程勋印刷厂 作者:程勋印刷
在企业宣传册的印刷和设计中,会用到大量的图案,图案是一种视觉语言,用图像和色彩来直观地传达信息、思想和交流思想。它可以超越国界,消除语言障碍,进入各个领域与人交流。它是人类普遍的视觉符号。一般来说,模式的使用可以起到以下作用:

  In the printing and design of enterprise brochures, a large number of patterns are used. The pattern is a visual language. Images and colors are used to convey information, ideas and exchange ideas intuitively. It can transcend national boundaries, eliminate language barriers and enter into various fields of communication with people. It is a common visual symbol of human beings. In general, the use of patterns can play the following roles:

  1. YOUDAOXIAOGUO:LIEQUDUZHEDEHAOQIXIN,SHIDUZHEBEITUXINGSUOXIYIN,JINERJIANGMUGUANGYINXIANGWENBEN。TUXINGBIAOSHIDEJISHUSHIDUOZHONGDUOYANGDE。CHUANTONGDEHUIHUAHESHEYINGJISHUKEYICHANSHENGJUYOUBUTONGTEZHENGHEFENGGEDEBUTONGXINGZHUANGHETUXIANG。TEBIESHIJINNIANLAI,JISUANJIFUZHUSHEJIDEYINGYONGJIDADIKUOZHANLETUXINGDECHUANGZAOHEBIAOXIAN。RANER,BUGUANYONGSHENMEFANGFA,PINGMIANSHEJIDOUKEYIGUIJIEWEILIANGLEI:JUTIDEHECHOUXIANGDE。

  1. Inducement effect: to hunt the curiosity of readers, make readers attracted by graphics, and then turn their eyes to the text. The technology of graphic representation is various. Traditional painting and photography technology can produce different shapes and images with different characteristics and styles. Especially in recent years, the application of CAD has greatly expanded the creation and expression of graphics. However, no matter what method is used, graphic design can be classified into two categories: concrete and abstract.

  2. SHIJUEXIAOGUO:YOUXIAOLIYONGTUXINGDESHIJUEXIAOGUOLAIXIYINDUZHEDEZHUYILI。ZHEIZHONGSHUNJIANCHANSHENGDEQIANGLIEDE“SHIJUEXIAOGUO”ZHIYOUTUXINGCAINENGDADAO。

  2. Visual effect: effectively use the visual effect of graphics to attract readers' attention. The strong "visual effect" of this instant can only be achieved by graphics.

淘金彩票   3.YUEDUXIAOGUO:HAODEPINGMIANSHEJIKEYIZHUNQUECHUANDAZHUTI,RANGDUZHEGENGRONGYILIJIEHEJIESHOUTASUOCHUANDADEXINXI。

淘金彩票   3. Reading effect: a good graphic design can accurately convey the theme, making it easier for readers to understand and accept the information it conveys.

淘金彩票   4. XINGXIANGTUXINGSHIYIZHONGLIUXINGDE、RONGYIBEIJIESHOUDESHIJUEYUYANXINGSHI。YUNYONGXINGXIANGTUXINGLAICHUANDAMOUZHONGSIXIANGHUOCHANPINXINXI,BUJINKEYIZENGQIANGHUAMIANDEBIAOXIANLIHESHUOFULI,TIGAOHUAMIANDEZHUYILIJIAZHI,ERQIEKEYISHIXINXIGENGJIAYOUXIAO。XUYAOZHUYIDESHI,JUTITUXINGDEXUANZEHEYINGYONG,TUXIANGYINGYUZHUTIMIQIEXIANGGUAN,XUYAOJINGGUOCHULIHETILIANBINGYANGESHAIXUAN,TAYINGGAISHIJUTITUXINGBIAOXIANDESHENGHUA,ERBUSHIJIANDANDELUOLIETUXIANG、PINCOU。

  4. Image graphics is a popular and easily accepted form of visual language. Using image graphics to convey a certain idea or product information can not only enhance the expressiveness and persuasiveness of the picture, improve the attention value of the picture, but also make the information more effective. It should be noted that the selection and application of specific graphics, images should be closely related to the theme, need to be processed, refined and strictly screened, it should be the sublimation of specific graphics performance, rather than simply listing and patching images.

淘金彩票   5、CHOUXIANGTUBIAOJIANJIENINGLIANDEXINGSHIMEIHEQIANGLIEDESHIJUEXIAOGUO,SHIRENMENSHENMEIYIYIDEZENGQIANGHESHIDAIJINGSHENDETIXIAN,YUJUTIXINGXIANGXIANGBIJUYOUJIAOQIANGDEXIANDAIGAN、XIANGZHENGXING、DIANXINGXING。CHOUXIANGBIAOXIANBUNENGSHOURENHEBIAOXIANJIQIAOHEDUIXIANGDESHUFU,BUNENGSHOUSHIJIANHEKONGJIANDEXIANZHI,KUOZHANBIAOXIANKONGJIANDEXIAOCEZI。

  5. The simple and concise form beauty and strong visual effect of abstract charts are the enhancement of people's aesthetic significance and the embodiment of the spirit of the times. Compared with specific images, they have a strong sense of modernity, symbolism and typicality. Abstract performance can not be bound by any performance skills and objects, can not be limited by time and space, expand the performance of space brochures.

上海程勋印刷厂 上海程勋印刷设计公司是一家品牌营销顾问机构,十年品牌形象策划实战团队。深谙品牌营销创意之道,洞察市场,品牌全案设计思维活跃,品牌营销思想走在潮流前端。我们擅长主营业务品牌设计、企业VI设计、餐饮VI设计、LOGO设计、餐饮LOGO设计、画册设计、包装设计、海报设计、广告平面设计,商务印刷,包装印刷等。

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